The Middle East’s first property under the boutique lifestyle brand, Hyatt Centric, has opened in Dubai.

Hyatt Centric Jumeirah Dubai is being pitched as a new social hub in the city’s La Mer district, just 20 minutes from Dubai International, and features 173 rooms and suites, plus casual dining venues, including an all-day dining restaurant, The Shisha Lounge, The Lobby Lounge and The Pool Bar.

For leisure there is a temperature-controlled outdoor pool, a spa and a 24-hour fitness centre.

Guests can also expect a full-service concierge, multilingual staff, laundry, dry-cleaning services, and valet parking.