Accor has added an Ibis Budget property on the Bath Road close to Heathrow Terminals 2 and 3.
The 307-room Ibis Budget London Heathrow Central previously traded under the Travelodge brand, and will now undergo “a comprehensive renovation and redesign”, featuring Ibis Budget’s ‘reboost’ design concept, which is inspired by urban sports.
It’s the second former Travelodge at Heathrow to switch to Accor’s budget brand in the last 12 months – Travelodge Heathrow Terminal 5 joined Accor in January 2021, before subsequently being split into a dual-branded Ibis and Ibis Budget property.
The Ibis brand has grown by 46 per cent in the UK this year, with 12 new or rebranded properties, including the addition of nine former Travelodge hotels in Burton Upon Trent, Cumbernauld, Bromsgrove, Dundee, Bromley, Peterhead, Portishead Harbour, Lancaster and Stansted Airport.
Commenting on the news, Phillip Lassman, vice president of development, Accor Northern Europe, said:
“We have seen an active appetite for Hotel Management Agreements as investors look to engage further with their businesses, particularly as we navigate the pandemic, and the signing of Ibis budget London Heathrow Central is testament to this.”
“The evolution of the network in the UK has highlighted Ibis Budget as a trailblazer in the sector and we are very excited to work on this significant asset.”