Accor to add Greet property in Berlin

30 Nov 2021 by Mark Caswell
Greet Berlin Alexanderplatz

Accor has signed the second property under its boutique Greet brand in Germany.

Greet Berlin Alexanderplatz is set to open in an existing building early next year, and will offer 61 rooms across Pure (standard) and Pop (upgraded) categories, as well as an open plan public area with breakfast lounge, business centre, bistro and 24/7 mini market.

The hotel will join Greet Hotel Darmstadt, which opened in September and is located around a 20-minute drive from Frankfurt airport.

Accor debuts Greet brand in Germany

The Greet brand was launched in 2019, and later that year opened its first property in Beaune in France’s Burgundy region.

It sits in Accor’s economy sector, alongside brands including Ibis, Ibis Styles, Adagio and Jo and Joe.

At the time the group said Greet properties would be “community-based, responsible and non-standardised,” allowing hotels that join the brand to retain an individual identity.

Common features of the brand include the Greet logo in communal areas, a large table for groups, and at least a fifth of rooms offering space for four to six people.

Hotels are also encouraged to use second-hand objects and decorations, and to source items from sustainable suppliers.

Greet Berlin Alexanderplatz

A total of nine Greet properties are currently open, the majority in French locations including Rennes, Marseille and Lyon.

Accor says that it has ambitions to grow the brand to more than 350 hotels by 2030, including flagship locations in Paris, London, Lyon and Vienna.

Commenting on the news Camil Yazbeck, senior vice president head of development Accor Northern Europe, said:

“We are very pleased to open Greet Hotel Berlin, our second greet property in Germany, and drive forward our strategic expansion of the brand.

“We see a great demand for Berlin as the German capital, an international cultural destination and business hub for both leisure and business travellers in the future.

“Greet offers a unique and enticing proposition for visitors to the city – central, sustainable, modern, cost-effective.”

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