Radisson Hotel Group plans to open a property under its growing Radisson Collection brand in Casablanca, Morocco.

The group has signed an agreement with Realites Groupe to open Lincoln Casablanca, a Radisson Collection Hotel in early 2025. Situated on Mohammed V Avenue in the city centre, the property was built in 1916 by French architect Hubert Bride and is the oldest hotel in the city. The hotel will undergo a restoration that preserves the façade and its Art Deco features.

The hotel will feature 120 contemporary rooms and junior suites, a restaurant, lounge bar and patio, a rooftop restaurant and bar, and fitness and wellness facilities. There will also be 250 sqm of meeting space with an outdoor patio.

The hotel is close to attractions such as Casablanca Marina and Hassan II Mosque. It is also within walking distance of the tram line and Casa Port train station.

Ramsay Rankoussi, Vice President, Development, Africa and Turkey, Radisson Hotel Group, said:

“We are thrilled to be adding another property to our record-expanding portfolio in Morocco, and introduce the country to our lifestyle luxury brand, Radisson Collection. We are confident that our collection of three distinct brands will yield a positive performance in the market. Having identified Morocco as a key focus market in our African expansion strategy and Casablanca as a key priority city, there is no better choice for Radisson Hotel Group to open the first Radisson Collection property than Casablanca’s beloved historic hotel.

“Casablanca is predicted to become one of the key business destinations in Africa. We firmly believe that the Lincoln Casablanca, a Radisson Collection Hotel will once again become its epicenter and iconic hotspot for international travelers in Casablanca. We would like to thank our partners at REALITES for their trust and congratulate all parties for reviving one of the city’s most historic edifices.”

This marks the group’s ninth hotel signing in Morocco this year, bringing its portfolio in the country to 11 hotels in operation and under development. It aims to reach 15 hotels by 2025.

The Radisson Collection was launched in 2018, and has recently added properties in locations including Wuxi (China), Milan, Seville, Aspat Bay to the south of Turkey’s Bodrum peninsula, and the northern Italian ski resort of Cortina d’Ampezzo.