Qmin, the culinary and food delivery platform from IHCL, has launched its lifestyle gourmet store Qmin Shop at The Connaught – IHCL SeleQtions, New Delhi. On this occasion, the brand also announced its expansion with 15 new outlets, 10 of which will open in Bengaluru by the end of November 2021. In addition, it will add five new outlets including Qmin Shops and Qmin – On The Move – its food trucks and soon to launch mobile pods.
Speaking about this development, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “This is in line with IHCL’s strategy of leveraging the strength of its Food & Beverage portfolio and expanding its hospitality ecosystem. Qmin has been revolutionizing the culinary space with its distinctive branded offerings across multiple market segments and price points. The addition of these new Qmin offerings will extend the brand’s reach.”
Since its launch in 2020, Qmin has rapidly expanded to 19 cities, delivering comfort food as well as signature favourites from IHCL restaurants. The brand is available on its proprietary Qmin app, catering to the consumer demand for online food delivery. It broadened its scope to include the Qmin Shop, offering a variety of gourmet products, and a café. Qmin – On The Move caters to the need of on-the-go meals. Keeping up with evolving market needs, the brand will continue to scale in the months ahead.