Swiss-Belhotel International has enhanced its loyalty programme to mark the hospitality’s firm’s 34th anniversary.

The group has revamped ‘Swiss-Belexecutive’  SBEC Benefits, with improvements all following one fundamental principle – “Keep it Simple and Make it Easy!”

There is no need to collect points or wait to redeem them with the SBEC Benefits programme now designed to provide guests with “instant gratification”. This means that all benefits are immediately accessible upon registration.

“With this programme we want to ensure that each guest visit matters; irrespective of what service they use, the loyalty must count. Whether it’s a cup of coffee, a meeting room usage, a spa service or even a day-use pool booking, when a guest chooses Swiss-Belhotel International they must be rewarded. Hotels are not just about a room stay, they are a much bigger experience, hence, our guests must be able to enjoy the complete array of our hospitality services and also benefit in return,” explained Swiss-Belhotel International Chairman and President, Gavin Faull.

SBEC Benefits offers simple and flat discounts, making it easy for the guests to use the programme at the group’s 125 hotels globally.

Each milestone of membership is “loaded with fabulous discounts and benefits” including upgrades, club lounge access, early check-in and late checkout, F&B promotions, and much more.

There is no need to download an app – members receive a digital card and a link to the portal.