KLM has unveiled its latest Delftware miniature, which are given to business class customers on intercontinental flights, containing Bols Jenever gin.
Every year since the 1950s KLM has produced a new miniature to coincide with the carrier’s birthday on October 7.
Last year it was a replica of the 800-year-old Die Mariaen building located in the city of Den Bosch, and this is year is the turn of the Tuschinski Theatre in Amsterdam.
The cinema was opened on October 28, 1921 by Polish immigrant Abraham Icek Tuschinski, and will celebrate its centenary later this month.
The movie theatre was built in a mixture of Amsterdam School, Jugendstil and art deco architectural styles, with features including colourful murals and ornamental lamps.
At the time of the opening Het Vaderland newspaper commented:
“The Tuschinski’s monumental facade, with its fine lines and beautiful stone, belies the interplay of light that triumphs within”.
Current owner Pathé has carried out extensive restoration work on the building, and it was recently ranked as the most beautiful cinema in the world by Time Out.
Commenting on the addition KLM’s president and CEO Pieter Elbers, said:
“Now the world is gradually beginning to reopen, we are looking forward to taking our customers to special places of culture, such as the Tuschinski movie theatre.
“Like KLM, the Tuschinski has a long history. Abraham Tuschinski’s philosophy, creating a warm sense of home and giving customers a memorable experience, is what KLM stands for too.
“Tuschinski Theatre is a beautiful addition to the KLM collection of Delftware miniature houses.”