Kuwait’s Touristic Enterprises Company (TEC) has revealed plans put the country on the global tourism map with the redevelopment of 11 anchor projects.

Supported by an approved capital increase of KWD 250 million by the Kuwait Investment Authority, the firm says it will “revive the golden era of tourism in Kuwait” and become one of the leading developers and operators of family entertainment experiences in the region

Addressing the media, TEC CEO Abdulwahab Ahmed Al-Marzouq, said: “We are setting the course for a new era for the recreational and leisure sector in Kuwait. As part of the new strategy, we will pursue calculated growth and expansion, modernise, redevelop and reposition existing facilities and diversify our assets to offer new world-class experiences to everyone in Kuwait.”

He added that TEC aimed to provide “immersive experiences fit for the new age” with the company playing “a leading role in enabling the tourism ecosystem in Kuwait” and contributing to the country’s public sector transformation, in line with the Gulf state’s 2035 vision for economic diversification and the development of human capital.

TEC’s redevelopment plans for 11 key facilities across five verticals include park and family entertainment, hospitality, recreational clubs, highway rest areas and waterfront marinas.

Three major projects to be executed under phase one of plans are Nuwaiseeb Rest Area, Ras al Ardh Club and Messilah Beach.