The Hong Kong Tourism Board officially launched a West Kowloon neighbourhood promotion on the  September 9, as part of the “Hong Kong Neighbourhoods” campaign.

The “West Kowloon” neighbourhood programme brings to light the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District. These two museums are slated to open by the end of 2021 and are expected to become landmarks in art and cultural tourism. Art is an integral part of life in the West Kowloon neighbourhood. Yau Ma Tei and Jordan are home to many historical architectures, time-tested stores and traditional craftsmanship. The area has continuously evolved which results in the neighbourhood having a plethora of experiences to offer to its visitors.

Hong Kong Tourism Board Executive Director Dane Cheng said “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood. We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalise on the opportunities if we are well prepared in advance”.

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