Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced its Sustainable Tourism Destination Strategy, positioning the emirate as a regional leader in environmentally conscious tourism by 2025.

The strategy maps out key steps for the emirate to secure long-term sustainability that will drive overall tourism growth objectives and contribute directly to national and international climate change and environmental policy commitments.

The guiding principles for sustainable tourism in Ras Al Khaimah include: delivering authentic tourism experiences through preservation and conservation; taking an industry wide focus that provides both economic productivity and sustainable development; improving the quality of life and wellbeing of citizens and residents with a community-based approach and setting environmental goals based minimising the industry’s carbon footprint; and contributing to the UN’s Sustainable Development Goals.

The Sustainable Tourism Destination Strategy follows the authority’s recent announcements of more than 20 new sustainable tourism initiatives emirate-wide, marking an investment of half a billion dirhams in partnership with RAK Hospitality Holding and RAK Chamber of Commerce and Industry.

These projects are aligned to RAK’s destination strategy, which focuses on nature, leisure, adventure, accessibility and authenticity.