Korea Tourism Organization (KTO) has collaborated with multiple brands for a series of virtual Korean experiences, along with a social media contest and special offers on Korean products for Indian travellers and Hallyu fans.

With the current prevailing travel restrictions due to the pandemic, KTO decided to step forward and bring Korea to its Indian audience. Started on 17th September 2021, the event hopes to create an experience that can be enjoyed by the travel seekers and fanatics of Korean culture until 15th November.

The event is designed as a perfect Korean escapade comprising of K-Food, K-Pop, K-Beauty, K-Drama and Korean product discount offers.

The four KXperience elements: K-Pop, K-Food, K-Beauty and K-Drama will be combined for a pan-India social media contest- The K Challenge, which will be hosted on  Bookmyshow .

In addition to these series of virtual experiences, to meet the Indian masses’ demands for a glimpse into the elements of a Korean lifestyle, KTO has also collaborated with Korikart.com and CulturaGo offering special discounts on Korean products and online culture courses.

Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office, said, “We have noticed the increasing trend for Hallyu wave in India, especially during the pandemic, when K-Drama, K-Food and K-Pop engaged many Indians. So, we thought of coming up with a series of events which could keep Indian travelers and Hallyu lovers connected with Korea, till the time travel restrictions are lifted and they are able to travel to the destination. With the KXperience project and our collaboration with multiple brands, we wish to bring Korea to comfort of Indian homes.”