Accor signs three new UK properties

16 Sep 2021 by Mark Caswell
Exterior of the Ibis Styles Romford

Accor has announced deals to add three hotels in Romford, Dumfries and Bredbury under its Mercure and Ibis Styles brands.

Bredbury Hall hotel in Greater Manchester will reopen as a Mercure property later this year, with the 149-room hotel “set to undergo a full refurbishment to bring it in line with the standards aligned with the Mercure brand”.

Meanwhile a 60-room Mercure hotel is set to open in the Scottish town of Dumfries in the first half of next year, and the 125-room Ibis Styles Romford will be located close to the town’s rail station, and according to Accor “could open as early as Q4 2021”.

CGI image of a room at the Ibis Styles Romford

The latest signings will add a total of 334 rooms to the group’s UK portfolio, and bring the number of Mercure properties in the UK to 88.

The news follows the addition of nine UK Ibis Budget hotels earlier this year, as a result of an agreement with Ago Hotels to reflag former Travelodge properties.

In July Accor also added three new Ibis properties in Bournemouth and Greater London.

Ibis opens properties in Bournemouth, Seven Kings and Sutton

Commenting on the news Philip Lassman, VP Development Accor Northern Europe, said:

“As this latest wave of summer signings signify, Accor’s non-standardised brands are particularly appealing to hotel developers and owners who wish to retain the services, style and character of the boutique hotels and to delight guests looking for a unique design and storytelling.

“The strength of our non-standardised and conversion brand portfolio such as the Mercure and ibis Styles brands, are attractive solutions for owners seeking global weight and local appeal.

“Accor has received growing interest from hoteliers looking for the associated benefits that a global hospitality group can provide, such as Accor 360° Solutions.

“Our powerful range of specialised offerings help boost revenue, optimize costs and maximize return on investment, bringing expertise and support to hoteliers in areas such as distribution, loyalty programming, purchasing, technology, sales, marketing and sustainability programmes.

“We are proud our continued strength is enabling us to further develop projects in the UK with great partners.”

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