Wyndham Hotels and Resorts has announced plans to grow its Microtel by Wyndham brand across Greater China over the next year or so, with 20 hotels set to open by the end of 2022.
The brand debuted in China in 2019, and currently has a portfolio of six hotels in the country, located in Hangzhou, Hefei, Guiyang, Kunming, Lijiang and Tianjin.
Forthcoming destinations include Huangshan, Changsha, Qingdao and Fuzhou, with details having been provided on two of these:
- The 110-room Microtel by Wyndham Huangshan Tangkou will be situated close to the Mount Huangshan Scenic Area in Anhui province, and is scheduled to open in the third quarter of 2021
- The 135-room Microtel by Wyndham Changsha West will offer meeting space for up to 80 guests, and is expected to open in the first quarter of 2022.
Microtel by Wyndham has around 350 properties across the US, Canada, Mexico, China and the Philippines, and is described by Wyndham as offering “modern and stylish accommodation, focusing on both form and function, that perfectly caters to the needs of business and leisure travellers”.
This development page on the Wyndham website states that “Every Microtel is purpose-built, making it the only all new construction hotel chain in the economy segment”.
In China the brand is being positioned in the midscale segment.
Commenting on the news Mr Joon Aun Ooi, president, Asia Pacific, Wyndham Hotels and Resorts, said:
“The accelerated expansion of our Microtel by Wyndham portfolio in Greater China is a strong demonstration of the power and recognition of our brands in the market. Our Microtel by Wyndham hotels offer comfortable rooms, thoughtful amenities and warm hospitality, appealing to travellers who are looking for an efficient and streamlined experience.
“We will continue to build on the success of this expansion as we look to register and introduce even more of Wyndham’s 21 iconic and lifestyle brands like LaQuinta for our franchise sales and development teams to sell – further reinforcing Wyndham’s market-leading position with a total of 1,600 hotels across the Asia Pacific region.”
