Canopy by Hilton debuts in Spain

14 Sep 2021 by Mark Caswell
Canopy by Hilton Madrid Castellana

Hilton has opened the first Spanish property under its lifestyle Canopy brand, with the unveiling of the Canopy by Hilton Madrid Castellana.

The 314-room hotel is located in the city’s financial district, and is housed within an existing property, with €37 million having been spent on the refurbishment project by owner Hotel Investment Partners (HIP).

The hotel features a open lobby with the brand’s signature Canopy Central concept – “a gastronomic meeting point where visitors can enjoy a specialty coffee or food prepared from healthy, local ingredients”.

Other facilities include the mezzanine level Planta Z offering “fun street food-style dishes”, live music and a terrace, as well as an outdoor swimming pool and 12 meeting rooms.

Canopy by Hilton Madrid Castellana

Although the property is being marketed under the Canopy by Hilton brand, it will actually be managed by Barcelo Hotel Group, following an agreement with HIP.

Interiors have been inspired by the colour red, with interior designer Jaime Beriestain stating that “For me, Madrid symbolises the colour red; it is a place where passion reigns and different, connecting cultures converge”.

The Canopy by Hilton brand was launched in 2014, with the first mainland Europe hotel opening in Zagreb in November 2018.

There are currently 27 Canopy hotels open worldwide, with over 30 additional properties under development.

Recent openings include the Canopy Paris TrocaderoCanopy by Hilton San Antonio Riverwalk, and Canopy by Hilton Sao Paulo Jardins, while Canopy by Hilton London City is set to open later this month.

Hilton also recently announced plans for its first Canopy property in the Seychelles.

Commenting on the Madrid opening David Kelly, senior vice president, Continental Europe, Hilton, said:

“This stylish hotel truly emanates the iconic city of Madrid, offering travellers an authentically local experience.

“Our third opening in the Spanish capital in the last year and Spain’s first Canopy by Hilton, we’re excited to launch yet another enticing option here in Spain for travellers visiting from across the globe, including the more than 118 million members of our award-winning Hilton Honors guest loyalty programme.

“This opening is a further statement of our continued commitment to the Spanish hospitality market, as well as our growing confidence in a strong recovery for the tourism sector in the months and years to come.”

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