Iberia has launched a new partnership with The Power MBA, to offer 15-minute masterclasses on its intercontinental flights.
Customers can access courses on business, digital marketing and entrepreneurship through the carrier’s inflight entertainment system.
Iberia said that it would look to expand the range of masterclasses offered over time, with the aim of becoming “the first university in the air”.
According to its website, The Power MBA “is a new type of business school where you learn directly from industry leaders and gain a unique understanding of business and digital marketing to accelerate your career, launch, or scale your own business – through our groundbreaking microlearning format (15 minute digital, audiovisual classes) and for a minimal investment of time and money, unlike in traditional business schools”
“Thanks to our innovative methodology, global business leaders like the founders of Youtube, Tesla, Netflix, Shazam, Waze (and so many others!) share their real-life experience with those that want to gain comprehensive and practical business knowledge that cuts right to the chase.”