Emirates has teamed up with Hollywood movie star Chris Hemsworth to promote Expo 2020 Dubai, which kicks off next month (October 1).
The airline’s global campaign, fronted by the Aussie actor, illustrates the ultra-futuristic themes and unique experiences the mega event will offer to visitors.
Conceptualised and filmed pre-COVID, in time for the original opening date of Expo 2020 Dubai, the ad aims to convey the energising spirit of innovation, creativity, and the drive to create a better future, all key themes of the global event.
Taking a layered approach to storytelling, the ad is supported by a myriad of Computer-Generated Imagery (CGI) animations and visuals to illustrate what the event would look like, as it was filmed while the Expo 2020 site was still under construction.
In the ad, Hemsworth transports viewers from the iconic beaches of Dubai and through its awe-inspiring skyline to the Expo 2020 Dubai site, bringing to life the event’s flagship mobility, sustainability, and opportunity pavilions, as well as providing a glimpse into the excitement and celebration that awaits at the participating country pavilions.
The ad, directed by two-time Oscar-winning director Robert Stromberg, shows the seamless transition and interactions between people and a fantasy world of future possibilities – including re-creations of interactive jungles and forests, and a Mars mission, all representing just how much humanity has to offer during the event.
Emirates is the Premier Partner and Official Airline of Expo 2020 Dubai, and recently launched an exclusive offer for customers to experience Expo. Passengers visiting or travelling through Dubai, anytime during from October 1, 2021, to March 31, 2022, are eligible to receive a free Emirates Expo Day Pass for every flight ticket booked with Emirates.