Jetblue has inaugurated its long-awaited transatlantic flights between London and New York, some two years after the carrier first confirmed plans for the route.

Since the announcement in April 2019 the aviation industry has been battered by the Covid-19 pandemic, but the airline has stuck with its plans for transatlantic growth, with the first flight landing at Heathrow T2 at around 1000 this morning.

The inaugural US-bound leg is scheduled to depart at 1405, landing into New York JFK at 1728.

Business Traveller has reported in detail on the carrier’s transatlantic seating and inflight service – for more information see:

The carrier said that it remained on track to launch flights between JFK and Gatwick from September 29, adding that “London service from Boston, where Jetblue is the leading airline, is planned to start in summer 2022”.

The airline also confirmed that it will “proactively offset the CO2 emissions from all JetBlue flights to and from London throughout 2021” through, and also announced a partnership with two London-based non-profit organizations – Inspire! and FareShare – as part of JetBlue For Good, the airline’s platform for social impact and corporate responsibility.

Commenting on the route launch, Robin Hayes, Jetblue’s CEO, said:

“For the first time in Jetblue’s 21-year history we are crossing the North Atlantic and competing in one of the busiest travel markets in the world, well-positioned to introduce our award-winning service and low fares to a new global audience that is ready for a fresh choice in transatlantic flying.

“With Jetblue now connecting New York and London, travelers finally have the ability to enjoy low fares while also experiencing superior service. As the UK opens to travellers coming from America, our flights are well timed to meet the pent up demand for travel between our two countries.

“We look forward to welcoming UK travellers to the US soon and launching service between Boston and London next year.”

This week start-up carrier Norse Atlantic Airways unveiled its livery and fleet plans, as it continues to move ahead with plans to launch transatlantic services out of London, Paris and Oslo to New York, Los Angeles and Fort Lauderdale.

Norse Atlantic Airways unveils livery and fleet plans