A new study from Amadeus, a travel technology company, shows that Indian travellers are opting for bleisure as the workcation trend is in high demand.
The report has identified two key findings: a)This year Indian travellers are searching for their destination just one day before departure. b)These travellers are searching for long-term stays with a duration of 14 to 30 days and sometimes more.
Other key trends from the research include bubble travel, conscious travel and indulgent travel. For bubble travel, Amadeus study shows that 93 per cent of Indian travellers are willing to adopt digital health passports to help facilitate travel reopening, which is key in rebuilding traveller confidence.
Amadeus data shows that one-third of millennials would like to travel and explore sustainable travel options and ways to reduce their carbon emissions when travelling.
The study also shows that a renewed thirst for travel is seeing consumers book more indulgent trips. Within Asia, Hong Kong travellers are starting their searches two weeks earlier than they did in 2019 to make the absolute most of their journey while China has launched Viking Cruises, a luxury cruise ship from the port of Qianhai, Shenzhen.
Mani Ganeshan, head of R&D, Asia Pacific, Amadeus said:
“In 2021, we can see that Delhi, Mumbai and Bengaluru are still the most searched destinations in India, the same as 2019. This suggests that Indian travellers are looking to explore closer to home, albeit cautiously as the pandemic is still widespread.
“However, in 2021, the travellers’ duration of stay is lengthening which tells us the desire to travel never falters, and that travellers are creatively making the most out of their travel and taking advantage of the new hybrid working model we are seeing unfold.”
