The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the launch of the first official Public Profile for a tourism board on leading social media platform Snapchat.

Acting as a portal to unlock everything the region has to offer, the Visit Abu Dhabi Public Profile will provide subscribers with exclusive travel information for Abu Dhabi, showcasing the wide variety of things to do during a stay in the emirate, while bringing the beauty of the destination to life in an interactive new format.

“At a time when travel is slowly opening up, the new official Public Profile is ideal for those planning an upcoming trip to Abu Dhabi, offering a glimpse of the destination from the comfort of their own homes – and phones,” says DCT Abu Dhabi. “There will be a wealth of content to explore, be it uncovering the beauty of Al Ain via the Highlights section or simply experiencing the capital in real-time via Stories or Community Snaps.”

Public Profiles were launched by Snapchat in 2020 and have proven successful in bringing a brand’s story to life.

To subscribe to the Abu Dhabi profile, users simply need to download Snapchat and search for Visit Abu Dhabi on the Snapchat app.