The city of Leeds has launched an initiative allowing visitors to get an extra night for free when booking a three-night stay in the city.
The ‘Be Our Guest’ campaign is led by Visit Leeds and the Leeds Hotels and Venues Association (LHVA), and aims to “offer a budget-friendly solution” during the summer period.
The offer allows visitors to book two nights at participating hotels and stay a third night for free, encouraging tourists to extend their stay and explore the city’s attractions, events and experiences. There are three differently-priced packages (£120, £160, £200) which vary depending on the hotel.
The campaign will take place until September 2, 2021, and applies to visits between Sunday and Thursday.
The 12 participating hotels include Ibis Styles Leeds City Centre Arena, Discovery Inn Hotel, Jurys Inn Leeds, Novotel Leeds Centre, Park Plaza Leeds, Weetwood Hall Estate, Clayton Hotel Leeds, The Met Hotel, Malmaison, Radisson Blu Hotel Leeds City Centre, and Crowne Plaza Leeds Hotel.
Visit Leeds recently carried out a tourism survey which revealed that 75 per cent of all respondents are looking for a two to three night break in the city.
Councillor Jonathan Pryor, Deputy Leader and Executive Member for Economy, Culture and Education, said:
“The city’s Be Our Guest campaign provides the perfect opportunity for visitors to Leeds to experience the city at its best, whilst also supporting our ambitions as a leading city break destination. The leisure and hospitality sector in Leeds has worked hard to create environments for visitors to feel safe and secure by following government guidelines. It’s great to see this collaboration between Visit Leeds and LHVA which will contribute to the economic recovery of Leeds as restrictions start to ease. Leeds is a resilient city and I am confident we will emerge from the pandemic stronger, which will benefit everyone who lives and visits here.
“We hope that our Be Our Guest campaign can enhance Leeds’ status as the perfect destination for a staycation, and are encouraging visitors to take advantage of this great offer by staying longer to explore Leeds and experience the vibrant spirit of our city.”
Wayne Topley, Chair of Leeds Hotels and Venues Association, added:
“It has been a punishing year for the hospitality industry, and we are keen to get up and running once more, doing what we do, creating a comfortable, safe and welcoming environment for our guests and colleagues alike.
“Initiatives such as Be Our Guest provide the perfect platform for us to showcase what we are really good at, both in terms of positive collaboration, and highlighting the sights, sounds and flavours of this great city.
“Uncertainty around international travel, whilst disappointing for many, provides us with a fantastic opportunity to welcome visitors back to our city centres and show them what we can do. LHVA is proud to be part of this campaign, and we will be supporting this initiative and many more throughout the year, to show foodies, families, culture and sports fans what we have to offer to provide them with the perfect stay.”
Manchester launched a similar scheme in May, designed to boost tourism to the city, while a selection of London hotels offered discounted stays in spring.