Diageo India launches Epitome Reserve, India’s first-ever small-batch, artisanal craft, 100 per cent rice whisky.

Epitome Reserve is limited-edition whisky and has been launched with just 2,000  bottles. 

Epitome Reserve is the golden liquid blend, made of locally sourced rice from the northern frontiers of Punjab. According to the brand, “which then travels over 2,000 km to be matured in Goa in bourbon casks over three years, and then finished in PX Sherry and Cherrywood casks in a 50-year-old warehouse.”

This crafted blend gives out woody flavours, vibrant characters of rich dried fruits, sweet toffee caramel, vanilla, butterscotch, and rich spicy notes.

Epitome Reserve also comes with an Indian Master Blender’s signature. 

 Commenting on the launch, Deepika Warrier, CMO, Diageo India said:

“We are delighted to announce Diageo’s foray into the ‘Craft’ segment with the launch of the limited-edition Epitome Reserve. This launch strengthens our commitment to our premiumisation strategy, riding on brand renovation and innovation. A blend born in India from start to finish, we are confident this limited-edition craft whisky will resonate with our consumers in creating experiences they will cherish.”