Abu Dhabi National Exhibitions Company (ADNEC), part of ADQ, has launched Tourism 365 – a company that will support the creation of experiential travel opportunities for tourists visiting the emirate.

Tourism 365, which will work with key stakeholders across Abu Dhabi’s tourism sector and the UAE, will include a high-quality destination management company, Capital Experience and a premium travel operator, Capital Travel.

“Tourism 365 will contribute to enhancing Abu Dhabi’s vibrant tourism ecosystem, bringing significant returns on investment to the emirate. It will do so by launching a range of companies that will promote the tourism industry and other supporting sectors, securing major partnerships with dominant international and travel companies,” said Humaid Matar Al Dhaheri, Managing Director and Group CEO of Abu Dhabi National Exhibitions Company.

“It will enable innovation across the tourism sector, increasing the emirate’s attractiveness to international visitors, and showcasing all that Abu Dhabi has to offer across the Middle East.”