Thai hospitality group Dusit International has expanded its food business in Bangkok with the soft opening of its new flagship KAUAI dining outlet at Asoke Towers in the heart of the city’s bustling Sukhumvit district.
Kauai was introduced to Thailand in 2019 under a joint venture agreement between Dusit International and Real Foods Group (the parent company of South Africa’s KAUAI healthy food restaurant brand). The brand was first launched in Cape Town, South Africa in 1996, and today has a presence across Africa, Europe, and Asia.
The new Bangkok branch is located on the ground floor of Asoke Towers, an office and residential building just ten minutes by foot from Sukhumvit MRT (Underground) and Asok BTS (Skytrain) stations, and five minutes by foot from Phetchaburi MRT station.
KAUAI focuses on high-quality ingredients and sustainable sourcing
The new flagship store’s interior features a monochrome design. Diners can either enjoy the food in the bright, airy, and minimal setting, opt for home delivery via apps such as LINE, Food Panda, Grab Food and RobinHood, or choose from a selection of grab-and-go options made fresh to order.
On offer are some internationally inspired meals such as the Butta Chicken warm rice bowl (THB 270) and spicy burrito wrap (THB 220). Exclusive to Thailand, there are also dishes designed to cater to local tastes. These include red chicken curry and quinoa bowls (THB 200) and Wrap (Mai) Mun Gai (THB 210).
Customers can also select from a range of raw juices, immunity-boosting shots, and nutrient-dense smoothies. Prices range from THB 50 to THB 200.
Suphajee Suthumpun, Group CEO, Dusit International said:
“Globally, we have seen how the Covid-19 pandemic has led to surging demand for clean, healthy, and sustainable food as consumers have become more aware of the relationship between nutrition and health.
“We have also seen how consumers are willing to pay a little more for something they recognise as healthy, which, in turn, has led to the continued growth of nutrition-forward chains worldwide. While demand for healthy fast food exists in Thailand, this market is relatively unserved here.
“The new flagship KAUAI branch directly addresses this in Bangkok by offering convenient access to wholesome foods that can be enjoyed on-site, at home, or on the move in the heart of the city.”
Manisa Mitpaibul, managing director, Dusit Real Foods Company Limited said:
“Dusit’s mission for its food business includes investing in proven and profitable businesses, expanding into high growth spaces, and responding to consumer trends while positively serving our community.
“Couple this with KAUAI’s strong commitment to bringing naturally delicious foods to consumers, and we are confident the new KAUAI flagship branch will only go from strength to strength, enhancing local brand awareness to bring long-term value to our stakeholders while supporting the health and well-being of our customers.”
This is the fifth KAUAI branch in Bangkok, and the first store in the capital to operate outside of a Virgin Active Fitness Centre. Another KAUAI dining outlet is located at Virgin Active Fitness Club 101 (Sukhumvit 101), and there are three ‘grab and go’ outlets at Virgin Active Fitness Clubs in Siam Discovery, Empire Tower, and EmQuartier.
