Hilton has debuted its Tapestry Collection brand in Europe, with a new property in Madrid.
The 46-room Atocha Hotel Madrid draws inspiration from ‘esparto’, or ‘atocha’, grass weaving, which is a technique traditionally used for basketry in southern Spain. Esparto merchandise formerly entered the city via the nearby Madrid Atocha railway station.
Interiors are inspired by nature – rooms, for instance, feature rattan furniture – and guests receive a handmade personalised esparto plant gift upon arrival.
Facilities include a fitness centre and a 19 sqm meeting room.
The hotel is located a ten-minute walk from Atocha central train station, and Madrid’s Golden Triangle of Art, which is made up of three museums (Museo del Prado, Museo Thyssen-Bornemisza and Museo Reina Sofia). It is also two kilometres from landmarks such as the Palacio de Cristal and Royal Palace.
The brand will continue to expand in Europe in the coming months, with two properties set to open in Paris, one in Portugal’s Porto and a hotel in St Albans in the UK.
Simon Vincent, executive vice president and president, EMEA, Hilton said:
“This summer marks the arrival of Tapestry Collection by Hilton, our newest brand in Europe. With stunning new properties planned in Spain, France, Portugal and the UK, adventurous travellers can enjoy unique experiences across some of the most iconic cities in Europe. The hotels are among 40 new openings under Hilton brands planned in Europe before the end of the year, and we’re looking forward to welcoming guests as international travel resumes.”
Jenna Hackett, global brand head of Tapestry Collection by Hilton, added:
“Bringing Tapestry Collection by Hilton to Europe is a true milestone for the brand and reinforces our commitment to international growth. With hotels each displaying a unique style and personality, Tapestry Collection has proved popular with travellers looking for an authentic experience that reflects the heritage and culture of the local area. We look forward to extending a warm welcome to guests in new locations across Europe this summer.”
Hilton launched the Tapestry Collection in 2017, and currently has a portfolio of over 55 “original hotels that offer guests unique style and vibrant personality, and encourage guests to explore the local destination”.
The group recently added its first Tapestry Collection property on the Chinese mainland, as well as a property in Pennsylvania. Last year, it added its first Tapestry hotels in the Asia-Pacific region, with the opening of two new hotels in Taipei and Christchurch.