Wyndham Hotels and Resorts has launched Registry Collection Hotels, a new brand in the luxury sector and the 21st brand in the company’s portfolio.
The group said that the launch of the brand “comes at a time when a growing number of independent luxury hotel owners are seeking out proven and established partners to help them recover from the challenges of the global pandemic.”
The brand will feature handpicked hotels with “unmistakable individuality, elevated by thoughtful design and world-class service”, and the properties will join the Wyndham Rewards loyalty programme.
The first to join the collection is the 144-room, all-suite Grand Residences Riviera Cancun in Mexico, which first debuted in 2013 and is owned and managed by affiliates of the Royal Resorts group of companies.
Located close to the fishing village of Puerto Morelos, the five-star resort features Hacienda-style accommodations, Bvlgari bath products, and facilities such as an oceanfront infinity pool, full-service spa, state-of-the-art gym, kids club and three restaurants.
Complimentary private airport transportation is provided to guests staying at the resort, and activities include cooking and mixology classes, yoga, snorkelling, bike tours, fishing charters and catamaran cruises.
Geoff Ballotti, president and CEO of Wyndham Hotels and Resorts, commented on the launch of the brand:
“As the hospitality industry continues to rebound, independent luxury hotel owners around the world have approached our development teams seeking sales, marketing and reservations support under a proven and established luxury brand.
“The creation of Registry Collection Hotels was a natural fit, given Registry’s growing global recognition as the world’s largest luxury exchange program with over 200 high-end luxury fractional resorts and the continued successful management of that program by our partner Travel + Leisure Co. (formerly Wyndham Destinations). Registry Collection Hotels now fill an important space at the upper end of the Wyndham Hotels & Resorts portfolio, allowing us to very selectively provide support to independent hoteliers around the globe who meet the highest standards of luxury service and accommodations.”
Dr. Rizk, president and CEO of Royal Resorts, added:
“From day one, the team at Wyndham has been holistically focused on the needs of our resort, working closely with our team as we collaboratively develop our strategy to announce our flagship affiliation.
“What we value about Wyndham, in addition to their tremendous scale and distribution, is their appreciation for what makes Grand Residences Riviera Cancun unique and their passion for ensuring our individuality is never compromised. The highly esteemed reputation of Wyndham makes us proud to be marking this milestone with them and we look forward to continuing to develop our brand alliance.”