Dusit International has launched a new wellness concept called “Devarana Wellness” across the Dusit Hotels and Resorts portfolio.
The new wellness solution is inspired by traditional Thai healing wisdom, the spirit of Buddhist wellness principles, and Dusit’s Thai-inspired hospitality.
Devarana Wellness aims to enhance and promote the physical and mental wellbeing of the guests by asking them to “take time to slow down, enjoy the chance to prioritise their health, and explore new wellness experiences beyond Dusit’s traditional hotel spa offerings.”
Devarana Wellness features holistic wellness experiences via a deceleration methodology based on three key principles. These include ‘Pause’ comprising yoga, meditation, breathwork, Thai herbal medicine, and activities that enhance emotional resilience; ‘Focus’ covering personalised food menus and fitness and movement activities for physical vitality; and ‘Growth’ including workshops focused on sustainability, community outreach programmes, and special retreats for families, couples, and business and leisure travellers.
These activities, and other ‘wellness micro-moments such as the offer of essential oils on arrival, the provision of premium beauty/grooming kits in guest bathrooms, and the screening of in-room video clips showing meditative sleep rituals, are now being rolled out at Dusit Hotels and Resorts worldwide, with offerings tailored to suit the specifics of each location and property.
Commenting on the news, Paul Hawco, corporate director of wellness, Dusit International said:
“Ultimately, we want our hotels to be places where our guests can achieve healthier and happier lives through crafted experiences that provide purposeful restoration. Our unique ‘Pause, Focus, and Growth’ approach also gives us a fantastic opportunity to reposition some of our longest-running properties in Thailand, such as the 30-year-old Dusit Thani Hua Hin, and ensure they meet the shifting wellness needs of our guests and provide a platform for long-term revenue generation.
“By offering smaller, bespoke, and wellness-focused meetings and events that provide all the safety measures of the new normal, our resorts will be well-positioned to meet the needs of organisations seeking highly flexible offerings while ensuring attendees enjoy utmost peace of mind.”
