Melia Hotels International has announced a new partnership with Italian celebrity chef Gino D’Acampo, to “create a new hospitality empire” at the group’s Innside properties in the UK.

The collaboration will launch with the First Street Bar and Kitchen at Innside Manchester, which will offer an all day dining concept with outdoor terrace and Spritz Bar.

A press release said that “Gino is determined to set a new bar for Italian dining, harnessing his extensive knowledge of artisan Italian suppliers to ensure guests enjoy only the best ingredients”.

Melia said that menus “will feature only dishes created by Gino and his team from his award-winning books and TV shows”.

Innside Manchester opened in 2015 as the first property under the brand in the UK. It is set to be joined by Innside Newcastle on May 17 (delayed from December due to Covid-19), and Innside Liverpool on August 16.

Melia said that further UK Innside hotels “are planned for launch in 2022”, and announcements on additional restaurant openings under the agreement with Gino D’Acampo are expected to be made in the coming weeks.

Commenting on the partnership, Garry Fortune, cluster general manager at Melia Hotels International, said:

“This is a very exciting time, as two lifestyle and destination hospitality brands come together to create a new presence in the UK. It comes at a time when Inside by Melia is expanding the brand across the UK, Europe and Asia; with our new opening in Newcastle imminent and Liverpool following this summer.

“Gino D’Acampo is an obvious choice for us, due to its modern and stylish dining experience, and its successful internal operational structure. We will create unique experiences with Gino D’Acampo, creating a dining hotspot for locals, business and leisure travellers alike.”

The Innside by Melia brand is currently present in 28 cities across ten countries, with 13 additional properties in the pipeline in locations including Xi’An, Madrid and Lisbon.

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