Hilton to add Asia’s largest Conrad property in Shanghai

1 May 2021 by Mark Caswell
Rendering of the Conrad Wuhan

Hilton has signed a multi-hotel deal with Shimao Group Holdings Ltd to open four Chinese properties under its Conrad and Waldorf Astoria brands.

The agreement will see the group add the Waldorf Astoria Shenzhen, Conrad Shanghai, Conrad Wuhan (pictured above) and Conrad Zhuhai.

Conrad Shanghai is expected to open early next year, and will be located in the tourism and business district of People Square. At over 700 rooms it will be the largest Conrad property in Asia.

Meanwhile the Waldorf Astoria Shenzhen (pictured below) will be situated in the city’s newly developed central business district, close to the forthcoming 700-metre-high Shenzhen Hong Kong International Centre.

Rendering of the Waldorf Astoria Shenzhen

Hilton and Shimao Group have worked together for over a decade, opening nine properties so far including the Hilton Wuhan Riverside and Hilton Yantai.

Hilton currently operates 15 hotels under its Waldorf Astoria and Conrad brands in Greater China, with 11 hotels in the group’s luxury pipeline including the first Conrad hotels in Jiuzhaigou and Urumqi, both set to open later this year.

Commenting on the signing Matt Fry, senior vice president, development, Asia Pacific, Hilton, said:

“The extension of Hilton’s partnership with Shimao signals a complementary meeting of two powerhouses and is testament to the success of our development strategy in China to work with the right partners to grow our brands in the right locations.

“Hilton’s rich experience in delivering luxury hospitality, supported by our strong commercial engine, will be the driving force of the performance of the hotels when they open. We are delighted to once again be working closely with Shimao Group and look forward to setting the benchmark for luxury hospitality together with them in each of the key cities the hotels will launch in the coming years.”

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