Abu Dhabi is showcasing its destination offering in a new way – with a TikTok campaign.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with the popular social networking giant to launch a new channel – Visit Abu Dhabi – which aims to engage content creators to showcase the best of the emirate with creativity and authenticity.

The goal is to reach wider audiences worldwide and inspire viewers to consider Abu Dhabi as part of their future travel plans.

“This partnership is unique in the sense that it provides viewers with an opportunity to get to know Abu Dhabi through unique reels created by locals and residents of the emirate, highlighting various elements such as iconic destinations within the capital, our people and culture, as well as our exclusivity, offerings and more,” explained HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.

To view DCT Abu Dhabi’s activity on TikTok, visit: https://www.tiktok.com/@inabudhabi