Fitbit’s latest launch is the luxe band, a fashion-forward fitness and wellness tracker.
The Fitbit Luxe line boasts being the brand’s “slimmest and arguably most classier fitness tracker to date”.
The Fitbit Luxe features an elegant design and is available in three colour options. The body is made of polished stainless steel and comes with all the health and fitness features like alarms, a stopwatch, and timers to help you manage your day.
It features a smart colour touchscreen and has a battery life that lasts up to five days.
Luxe also comes with stress monitoring tools. For instance, it gives you insights on your well-being through the health metrics dashboard, which tracks your breathing rate, heart rate variability (HRV), resting heart rate (RHR), skin temperature variation and coming soon, oxygen saturation (SpO2) in the Fitbit app to help you identify changes that could be caused by increased stress or fatigue. The Fitbit Luxe is priced at ₹10,999.
Fitbit has also partnered with Laguna Beach-based jewellery brand Gorjana to further elevate Luxe’s style. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewellery with the Parker Link Bracelet in soft gold stainless steel and a swimproof classic silicone peony band.
The gorjana for Fitbit Luxe Special Edition is priced at ₹17,999.
James Park, VP, GM, and co-founder of Fitbit said:
“Over the past year, we’ve had to think differently about our health – from keeping an eye out for possible Covid-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to manage your holistic health.”
“That’s why we’ve been resolute in introducing products to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features – some that were previously only available with our smartwatches – making these tools accessible to even more people around the globe.”
Luxe will be available worldwide starting this spring.
