Hyatt has announced plans for a new property under its lifestyle Caption brand in Memphis.
The 136-room Caption by Hyatt Memphis will see a new tower being integrated into the city’s historic Ellis and Sons Ironworks and Machine Shop.
The development is scheduled to open in 2022, and will include a multi-functional ‘Talk Shop’ lounge space, with a patio and beer garden featuring open fire pits and locally driven tap beer offerings.
The Caption by Hyatt brand was launched in 2019, and so far has a project confirmed in Shanghai. Hyatt describes the concept as combining “the design and comfort of an upscale, lifestyle-forward hotel with the self-guided options of a select-service property”.
Rooms will feature signature facilities including a fridge and safe, a work/lounge area, cupboards with integrated luggage racks, and a “Fully-enclosed shower and ample vanity space”.
Commenting on the news said Jim Chu, Hyatt’s executive vice president of global franchising and development, said:
“We are focused on expanding the Caption by Hyatt brand footprint globally with the hope of building our business in key urban and downtown locations, including emerging neighborhoods and mixed-use lifestyle centres, where we can best extend care while also making a positive impact on our guests and communities.
“There’s incredible excitement surrounding the Caption by Hyatt brand, and we look forward to collaborating with new and existing owners and operators to bring managed and franchised Caption by Hyatt projects to fruition. As a fellow owner, Hyatt is deeply committed to helping owners and operators fully tap the power of the Caption by Hyatt brand in an effort to achieve operating excellence and ultimately drive revenue.”
Meanwhile Memphis has also welcomed a new Hyatt Centric property within the One Beale mixed-used development, featuring 227 rooms, a resort-style pool experience with sun deck and cabanas, and rooftop whiskey bar Beck and Call.