Premier Inn will open two new Hub by Premier Inn hotels in the capital this spring, located in Soho and Shoreditch.
The new openings will increase the number of Hub by Premier Inn hotels to 11 locations across London, with over 2,000 bedrooms in the capital.
First to open is the Hub by Premier Inn London Soho on April 16, an 110-room property located on Berwick Street – famous for its creative industries, studios, and independent records shops. The hotel is part of a wider transformation of 90-104 Berwick Street, and will feature a double-storey entrance atrium and a guest lounge on the lower ground level. Guestrooms will look onto Berwick Street and Hopkins Street to the west.
The new development will also include 12 luxury private apartments, four family-sized apartments, a residents’ roof garden and a new retail area with shops, F&B businesses and a Co-op supermarket.
Meanwhile, a 246-room Hub by Premier Inn property will open on Quaker Street in Shoreditch in late June, marking the second Hub in the Shoreditch area and the fourteenth across the UK.
The Shoreditch hotel will occupy a former Victorian stable block, with the gabled facades of the original building retained during the conversion.
Premier Inn launched the Hub brand in 2013, with the first property opening in Covent Garden the following year. Features include “compact” rooms (about half the space of a standard Premier Inn room, although Bigger Rooms are also available), with technology including smart TVs, ensuite shower rooms, pull out desks and free wifi.
A further five Hub hotels are currently on site or in the advanced stages of planning in London, with locations in Camden, Farringdon, Marylebone and Paddington. A planning application has also been submitted for a 220-room Hub by Premier Inn at Snow Hill in the City of London.
Derek Griffin, Head of Acquisitions for Whitbread, commented on the news:
“Soho and Shoreditch are the kind of locations that strike at the heart of what hub by Premier Inn is all about – providing smart, stylish and great value hotel accommodation in the most exciting and connected parts of the city.
“Since launching the brand on St Martins Lane in 2014, we have grown hub by Premier Inn into one of the largest networks of affordable hotel accommodation in central London.
“With Soho and Shoreditch opening their doors in some of the best locations in Central London and five hub by Premier Inn hotels currently on site and in planning we are continuing to invest in well-connected locations which we believe will be popular with our customers as we recover from the pandemic and beyond.”
This news comes after the group announced an expansion of its Plus rooms concept, with plans to reach the 1,000-room milestone for the premium room category in the first half of this year.