Radisson Hotel Group is to create a new Americas section of its Rewards programme, meaning that customers will need to be members of both programmes to earn and redeem points worldwide.
Currently the Radisson Rewards scheme covers all of the group’s participating global properties, but from June the new Radisson Rewards Americas programme will cover hotels in the United States, Canada, Latin America, and the Caribbean.
Radisson says the move will “deliver an even more personalized experience” for customers. But it is understood to be the result of Jin Jiang International’s ownership of the Radisson Hotel Group.
Jin Jiang is Chinese state-owned, and changing data regulations in the US have resulted in restrictions on such entities having access to certain customer data.
It means that travellers wishing to earn or redeem points at hotels in the Americas region, will need to join the new Radisson Rewards Americas programme from June onwards. Customers staying in properties in Europe, the Middle East, Africa, and Asia Pacific will continue to earn and redeem through the existing Radisson Rewards scheme.
A Global Points Transfer process will also launch in June, allowing members to transfer their points between the two programmes, and members of the new Radisson Rewards Americas scheme will be able to call Member Services and request a match of whatever status they hold in the original programme.
As part of the changes, a new Radisson Hotels mobile app was also launched last month. More information on the changes can be seen on this page of the group’s website.