Marriott International’s loyalty programme Marriott Bonvoy has announced exciting experiences for its members for the upcoming Indian Premier League (IPL) that will begin on April 9.
Last year, the hospitality brand entered into a three-year partnership agreement with Mumbai Indians, the Mumbai-based cricket team that contests in the annual IPL.
Now, in its second year, Marriott Bonvoy members will get to enjoy more refined experiences including one-on-one (virtual engagements) with players, a coaching clinic, and an opportunity to go live on a social media channel with the Mumbai Indians and bid for signed memorabilia among others.
The partnership will also offer an opportunity to travel with members of the team for a holiday getaway and create “Marriott Bonvoy Moments” with them. Members will get a chance to bid on a once-in-a-lifetime holiday experience with the Mumbai Indians’ players at a Marriott property in India.
In terms of F&B, a special menu themed around the game will be available to order through “Marriott on Wheels” food delivery service.
As part of this partnership, the Marriott Bonvoy portfolio of hotels across the country will themed décor and unique culinary offerings inspired by the Mumbai Indians.
Soon, the hotels will also introduce staycation packages.
Commenting on the news, Neeraj Govil, senior vice president, Operations – APEC, Marriott International said:
“The previous year saw members join in the celebration of cricket with much fervour and we are delighted to continue connecting guests with more of what they love. This year, we have further elevated the personalised engagement opportunities for Marriott Bonvoy members with the Mumbai Indians players.
“From a chance to go live on social media channels with their favourite player to availing of a family getaway with them, the events have been curated to offer unforgettable experiences that come only with a Marriott Bonvoy membership.”
Mumbai Indians spokesperson said:
“It has been a fulfilling year for us with Marriott Bonvoy. Our multi-year partnership started off last year amidst testing times for the world, aiming to spread smiles across geographies. They have been able to amplify the enriching experiences that we aim to provide our fans through their exciting programme and activations.”
For free membership, visit MarriottBonvoy.com/India
