Today marks the opening of the first edition of ITB India and South Asia, an all-virtual three-day event.

The organisers of ITB India have decided to hold the inaugural ITB India 2021 as an entirely virtual event due to the ongoing travel restrictions.

It will present a virtual business-to-business travel and tourism trade show platform for India and South Asia through to closing ceremony 9 April.

Welcoming over 400 Indian and Southeast Asian buyers from MICE, Corporate, Leisure and Travel Technologies sectors, the new event format provides exhibitors and attendees with both maximum safety and planning certainty.

Messe Berlin Singapore, its organisers, position the event as more than a travel trade show claiming “it will be an important platform to meet the most influential organisations in the international, Indian and South Asian travel and tourism industry to build strong partnerships and strengthen existing bonds”.