Jetblue has unveiled a number of Environmental Social Governance (ESG) targets, including achieving net zero carbon emissions by 2040.
The US carrier plans to decrease aircraft emissions by 25 per cent (per available seat mile) by 2030 from 2015 levels, excluding offsets, and to convert 10 per cent of its jet fuel consumption to blended sustainable aviation fuels by 2030.
The airline is also targeting 40 per cent of its “three main ground service equipment vehicle types” to be electric by 2025, rising to 50 per cent by 2030.
Last year Jetblue become the first major US carrier to offset the CO2 emissions from all of its US domestic flights, and Joanna Geraghty, president and chief operating officer said that “Our vision is to lead the way to a lower-carbon future for aviation”.
“To get there, we are focused on innovations that offer meaningful reductions in emissions – and are setting clear targets along the way,” said Geraghty.
“We’re facing climate change head on and are seeking opportunities to reduce natural resource consumption, such as increasing use of renewable energy and minimizing waste produced.”
The carrier also unveiled plans to double race and ethnic minority representation at officer and director level, from 12.5 per cent today to 25 per cent by the end of 2025, and to increase representation of women at officer and director level, from 32 per cent today to 40 per cent by the end of 2025.
“Jetblue’s reinforced DEI (diversity, equity and inclusion) strategy includes an increased investment in crewmembers’ development, retention and growth, focusing on a more inclusive workplace that drives better decision-making and innovation,” said Robin Hayes, chief executive officer, Jetblue.
“We’re mobilizing our senior leadership team to create a more equitable workplace that better reflects the diverse communities we serve in all aspects of our airline. To ensure our success and strengthen shareholder value, ESG metrics will be tied to compensation and goals for Jetblue’s officers and directors.”