Wyndham Hotels and Resorts is to open the first property under its new dual-brand La Quinta and Hawthorn Suites concept next year.
The group said that the concept had been designed to attract both short and long term guests, and had “attracted significant attention” with 36 dual-branded hotels in development/pipeline in destinations including San Antonio, El Paso and Charlotte.
The first dual-branded development has broken ground in Pflugerville, a suburb city 15 miles northeast of Austin in Texas. Wyndham said that the city “has seen significant business and residential growth, with a nearly 40 percent population increase in the past ten years”.
The property is slated to open in March 2022, and will offer a combined 100 rooms – 30 featuring Hawthorn’s recently updated room design, and 70 offering La Quinta’s Del Sol prototype room design.
The development will feature a shared lobby, “spacious modern great room”, fitness centre and bar.
Wyndham’s La Quinta brand has nearly 940 locations in the Americas and Europe, while Hawthorn Suites currently counts around 90 properties in the US, Europe and the Middle East.
Commenting on the news Krishna Paliwal, Wyndham’s president of La Quinta and head of architecture, design, and construction, said:
“We’re delighted to expand our portfolio with this new dual-branded hotel, providing these two distinct accommodations under one roof to meet the diverse needs of today’s travellers and provide operational efficiencies for developers.
“Our powerful marketing and sales programs for both La Quinta and Hawthorn will combine to drive reservations to this hotel. The industry-leading Wyndham Rewards program, now 86 million members strong, drives 46 percent of all US hotel stays across our portfolio.”
Wyndham opened the first La Quinta property outside of the Americas in Istanbul last year, and recently introduced brand in the Middle East, with the opening of a 100-room Dubai property.