Delta trials digital seatback menus on international flights

15 Mar 2021 by Mark Caswell
Delta One IFE screen

Delta has detailed a number of new inflight technology initiatives, as it “continues to invest in touchless and frictionless features in the air and on the ground”.

The US carrier is trialling digital seatback menus on selected international flights, with plans to expand the service across it fleet.

The menus are initially available for Delta One customers on A330-operated flights between Boston and Amsterdam, with the airline stating that the technology will “reduce waste, streamline service and allow flight attendants to connect with customers more safely”.

Meanwhile Delta has also introduced tap-to-pay technology for the contactless payment of onboard purchases.

Initially customers will be able to purchase earbuds using their mobile devices or contactless-enabled credit cards, with the service expanding “to all onboard sales as more food and beverage options return”. The technology also enables passengers to have purchase receipts emailed to them.

Delta contactless payments

The carrier also highlighted recent initiatives to help customers move through the airport, including a pilot programme allowing selected domestic customers to verify their “digital ID” through facial recognition.

Commenting on the news Bill Lentsch, chief customer experience officer, said:

“At Delta, we think big, start small and scale fast to improve the experience for our customers. Not only will these new features provide peace of mind in the pandemic era by reducing touchpoints, they’re a key element of our vision for easing every step of the travel journey.”

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