The online travel company, Tripadvisor has launched a new membership programme for travellers — Tripadvisor Plus that aims to help hotels and B&Bs expand their visibility and reach a “ready-to-book, high spend traveller audience”.

Participating hotels will receive special badging and increased visibility on the Tripadvisor platform. The programme is free for hotels to join, with no upfront costs and zero commission rates.

For travellers, Tripadvisor Plus offers access to insider savings, personal service, benefits, and perks (such as a free bottle of wine upon check-in, room upgrades when available, or spa credits), all available for an annual membership fee of US$ 99.

Benefits of Tripadvisor Plus:

By offering the savings and perks to Tripadvisor Plus subscribers, hotels increase their visibility on the travel platform, among both subscribers and non-subscribers alike.

Discounted room rates available via Tripadvisor Plus can only be viewed by Tripadvisor members and can only be booked by Tripadvisor Plus subscribers, ensuring those rates are not widely available on the open internet, thereby preserving a hotel’s rate integrity.

By participating directly in the programme, Tripadvisor Plus hotels get full access to all of the customer information from each reservation.

Kanika Soni, chief commercial officer, Tripadvisor said:

“Tripadvisor Plus is a game-changer for both travellers and hoteliers. Travellers get to enjoy a memorable experience thanks to special perks and discounts – and hotels have a brand-new way to attract valuable guests while avoiding hefty third-party commissions.”