Deutsche Hospitality has appointed a new Vice President Middle East to roll out its ambitious regional expansion plans.

Siegfried Nierhaus takes the helm at the German hospitality group, which has five hotel brands in its portfolio and plans to expand its Middle East footprint to 20 hotels by the end of 2023.

The company is targeting key leisure destinations including Dubai, Abu Dhabi, Ras Al Khaimah, Fujairah, Muscat, Salalah, Jeddah and Riyadh, leveraging brands including Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels.

Planned openings in InterCityHotel (Dubai) and Steigenberger Hotel (Doha) in 2021, IntercityHotel Muscat (Oman) in 2022 and Jaz in the City (Dubai) in 2024. 

Siegfried Nierhaus was previously responsible for the strategic regional expansion and the opening of the first Steigenberger Hotel and IntercityHotel in the regionUnder his management the group signed agreements for hotel openings in locations including Dubai, Oman, Saudi Arabia and Tunisia.

Deutsche Hospitality already operates 14 Steigenberger Hotels & Resorts in Egypt and four IntercityHotel hotels across Dubai, Oman and Saudi Arabia.

deutschehospitality.com