Accor is set to bring its Fairmont brand to South Korea for the first time with Fairmont Ambassador Seoul, scheduled to open in the city’s Yeouido district on February 24, 2021.

Fairmont Ambassador Seoul, which offers 326 guestrooms and suites, and four dining venues, is situated on Yeouido Island, the historic hub of financial and government institutions on the Han River, with views of nearby skyscrapers and the capital’s iconic waterway.

The new property is well connected to subway stations, the Hyundai Department Store, and new high-rise office towers.

The design of the hotel is a mix of Korean aesthetics and modern elements.

Fairmont Ambassador Seoul amenities include an indoor swimming pool, a spa, and a fitness center. Event spaces include one Grand Ballroom and ten meeting rooms. There is also Gallery 7 offering a selection of spaces for functions ranging from family celebrations to corporate meetings.

Additionally, guests can check out the Fairmont Gold, a luxurious hotel-within-a-hotel experience offering personalised service to each guest. The company said:

“Fairmont Gold offers exclusive privileges including curated menus and preferential access to hotel facilities, as well as complimentary breakfast, afternoon tea, evening canapés, and a private honor bar.”

Garth Simmons, Accor chief executive Officer, southeast Asia, Japan, and South Korea said

“We are delighted to open a bold new chapter for the Fairmont collection, here in Seoul. The Fairmont brand is known worldwide for its grand and awe-inspiring properties as well as its thoughtful and engaging colleagues who aim to make every stay a cherished and memorable experience.

“We are excited to continue the brand’s journey in Seoul, a metropolis which tremendous economic rise has created a story of multi-layered cultural experiences, embracing both tradition and modernity.”

Commenting on the opening, Carl Gagnon, General Manager of Fairmont Ambassador Seoul said:

“The team at Fairmont Ambassador Seoul are very much looking forward to bringing a new expression of urban luxury into the heart of vibrant Seoul. We feel privileged to be located within the landmark Parc.1 Complex, one of the capital’s newest and most prestigious addresses. With Fairmont’s timeless warmth and engaging personality, we aim to become Seoul’s essential new gathering place for elite business leaders, innovators, and creators, from everyday social theatre to momentous occasions. For over a century, Fairmont hotels have been intrinsically tied to the communities we call home.

“We are very excited to present a landmark to Yeouido, offering a reimaged lifestyle that blends affluent urban culture with hyper-local culinary and mixology offerings. We eagerly look forward to welcoming our first guests and crafting unforgettable memories together.”