Hyatt to grow portfolio in Sweden

27 Jan 2021 by Hannah Brandler
Story Hotel Riddargatan

Hyatt has signed an agreement with Story Hotels Holding AB to bring its three hotels in Sweden under the group’s JDV Hotel brand.

The JDV Hotel brand is a rebranding of the Joie de Vivre brand, which Hyatt took over when it purchased Two Roads Hospitality in 2018.

Story Hotel Riddargatan, Story Hotel Signalfabriken (both in Stockholm), and Story Hotel Studio Malmo will retain their individual hotel names and be available for stays beginning April 15, 2021.

The hotels will “celebrate the unique neighbourhoods in which the properties reside” and feature modern, Scandinavian design that “reflects the edgy nature of both cities”. All three hotels will offer amenities for both business and leisure travellers, including complimentary access to local gyms during their stay.

The 83-room Story Hotel Riddargatan is located in the Ostermalm area of Stockholm, with an industrial design reflecting the building’s former life as an apartment complex, barber shop and garage. The hotel also includes southeast Asian restaurant Ling Long and an indoor and outdoor bar.

Located in Stockholm’s Sundybergs neighbourhood, Story Hotel Signalfabriken comprises 83 rooms in a listed building which was once a fire station and town hall. The hotel is described as ideal for business travellers with meetings in the surrounding areas of Solna, Bromma and Kista, and is located less than ten minutes from Stockholm’s city centre. The hotel will also feature a bar and restaurant, with regular DJ performances.

Story Hotel Studio Malmo Room details

Story Hotel Studio Malmo includes 95 rooms with a creative and playful design “to reflect the young and vibrant population of the city”. The property is situated on the top floors of a high-rise building and is part of the mixed-use Studio development in Universitetsholmen, which also includes conference and meeting facilities, offices, retail and dining areas. The hotel is a five-minute walk from Malmo’s central station, with Copenhagen located a 35-minute train ride away. The hotel will also feature restaurant and cocktail bar Kasal in the Sky on an outdoor terrace with views overlooking the water and skyline.

Briana Swift, director of development Europe and Southwest Asia at Hyatt, commented:

“We are very excited to bring these three Story Hotels in Europe under Hyatt’s JDV Hotel brand portfolio and at the same time grow the Hyatt hotel footprint in Sweden.

“We are focused on thoughtful growth in locations that meet our guests and members needs, and the upcoming addition of three Story Hotels help us fuel this growth in markets like Scandinavia, as we collaborate with owners who want to maintain each property’s unique identity. With their strong design focus and neighbourhood feel, Story Hotels will be the perfect representation of Hyatt’s independent collection in Europe.”

Staffan Åkerlind, CEO of Story Hotels, added:

“It was clear at an early stage that Hyatt and Story Hotels had a very similar vision of how modern upscale living should look and feel. We are thrilled to introduce the JDV Hotel brand to Europe and Scandinavia and, we are proud to be working with such an experienced, international hospitality company like Hyatt. We look forward to leveraging their experience to offer excellent service to our guests and benefit from their global scale and distribution platform.”

The three additions will increase the number of Hyatt hotels in Sweden to four, following the opening of Hotell Reisen under The Unbound Collection last year. The group also recently announced plans to grow by more than 30 per cent in Europe.

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