Marriott is set to open a property under its Autograph Collection in Shoreditch this spring, rebranding its M by Montcalm hotel as Montcalm East.
The 288-room hotel will be located between Shoreditch and the City, a short walk from Old Street station. The futuristic building’s facade is inspired by the work of English artist Bridget Riley, with the exterior acting as an optical illusion.
Contemporary interiors by Shoreditch-based design studio Blacksheep will draw inspiration from the area’s heritage, with geometric shapes and muted colour tones creating “clean and calming spaces”.
Meanwhile, rooms will feature floor-to-ceiling windows and bespoke artwork inspired by the neighbourhood’s street art posters. Bathrooms will include rain showers and ethical amenities by local brand The Soap Co., a company which employs, trains and supports people with disabilities.
The hotel has partnered with East London restaurant team Barworks to manage the all day dining restaurant and bar Moor and Mead – its name a nod to local institutions such as Moorfields Eye Hospital and the neighbourhood’s breweries.
Montcalm East will also host its own photography lab, where guests can capture moments on film and develop it on-site. Additionally, the hotel has worked with art curators Culture to commission a selection of artwork, focusing on local East London and emerging talent. The mezzanine level, for instance, will display works by photographers from Pop Art specialists Proud Galleries.
Further facilities will include a swimming pool, a spa with treatments by Beauty and Melody, and meetings and events spaces.
Since launching in 2010, the Autograph Collection has grown to include over 200 hotels around the world.