Marriott has announced that it is expanding its portfolio in Asia Pacific, with plans to open almost 100 properties in the region this year.
The group opened 75 properties in Asia Pacific last year, representing more than one opening per week across the region, and celebrated its 800th hotel opening in the region. Marriott added almost 27,000 rooms to the region’s development pipeline in 2020, and announced the signing of Marriott’s largest branded residences project in Vietnam earlier this month.
The company stated that Greater China “led the global recovery to date” and that it expects to soon celebrate its 400th hotel opening in Greater China and its 50th hotel in Shanghai in spring 2021 with the launch of JW Marriott Shanghai Fengxian.
The group revealed that leisure bookings in Mainland China have been up over 25 per cent year-on-year in the third quarter, and plans to open further properties in the country this year. These include W Changsha, W Xiamen, St Regis Qingdao and The Ritz-Carlton Reserve Jiuzhaigou. Once the latter is open, China will be the first country in Asia Pacific to house all of Marriott’s luxury brands.
Meanwhile, Marriott will bring W Hotels to Japan with the opening of a property in Osaka, and plans to support domestic travel in Japan with the opening of six additional Fairfield by Marriott hotels – these will be located along “Michi-no-Eki” roadside stations and are “aimed at revitalising the country’s local sightseeing spots”. Marriott expects to open 30 hotels under the brand by the end of 2030.
Australia will see the debut of The Luxury Collection with the opening of The Tasman in Hobart, in addition to the country’s second W Hotel in Melbourne in the spring and the opening of Melbourne Marriott Hotel Docklands in early 2021.
Further debuts across the region include the launch of the Ritz-Carlton brand in the Maldives in the early summer, the JW Marriott brand in South Korea in late 2021, and the company’s wellness brand Westin in Goa this summer.
Craig S. Smith, Group President, International, Marriott International, said:
“I am proud of the way we have continued to grow and have moved quickly to adapt to the challenges that arose from the pandemic. With the launch of new global industry hygiene standards in April 2020, innovative offerings such as work anywhere packages and hyper-localised marketing and sales strategies, our nimble and forward-thinking approach will continue to lead us through the recovery.
“We are grateful for the continued resilience and positivity demonstrated by our associates and for the confidence our guests, owners and franchisees continue to have in us. We remain well-positioned to meet the travel demands of our guests across Asia Pacific and the rest of the world.”
Paul Foskey, Chief Development Officer, Asia Pacific, Marriott International, added:
“The strength of our pipeline is testament to the long-term growth prospects in Asia Pacific. Despite a challenging environment in 2020, we are pleased with the signings we have achieved across the region during the year. We have full gratitude to our owners and franchisees for their belief in the resiliency of travel and the strength of Marriott’s portfolio of brands.”