Marsil Exports is rolling out a host of creative offerings and products, under the “Labour of Love” initiative, to support karigars (craftsmen) and provide clients with a fine selection of art and beauty.
The company has been in the business of exporting hand embroideries to luxury brands across the globe for almost four decades. However, owing to the pandemic, they have witnessed a massive decline in the number of orders, threatening the livelihood of over 1,500 highly skilled beaders, directly and indirectly.
Unique beaded face masks, face chains, cushions, and one-of-a-kind kitsch items are available for purchase on their website labour-of-love-india.myshopify.com
Fun mother-daughter combo face masks, detachable mix and match patches on face masks, custom made monogrammed face masks are a few interesting picks that are designed for comfort, style, and safety.
This is a sustainable initiative as fabric scraps have been used in silk and cotton.
Paris-based Indian artist Sujata Bajaj has collaborated with Marsil Exports to create a limited edition 25 piece exquisitely hand-embroidered artwork series entitled “Vishvakarta”.
Art gallery owner, Tarana Khubchandani of Gallery Art & Soul, has helped market the work for a humanitarian cause.