Hyatt has announced plans to rebrand the existing Park Central San Francisco under its Hyatt Regency portfolio.

It will become the 10th Hyatt branded hotel in San Francisco, and the third Hyatt Regency property in the Californian city, joining Hyatt Regency San Francisco in the financial district, and Hyatt Regency San Francisco Airport.

The 681-room Park Central San Francisco is located in the city’s South of Market (SoMa) neighbourhood, and will undergo a multi-million-dollar renovation programme next year, ahead of rebranding in 2022.

Works will include a full redesign of guest rooms, as well as the renovation of meeting and events spaces, the ground floor lobby, food and beverage outlets, and the relocation and expansion of the hotel’s fitness centre. The hotel will remain open throughout the renovation project.

Located on 3rd Street between Market and Mission Streets, the property opened in 1984 as Hotel Meridien San Francisco, and has also previously been marketed under Marriott’s Westin brand, before being sold to LaSalle Hotel Properties in 2015 and becoming an independent property.

Commenting on the news David Tarr, senior vice president of development, Americas, Hyatt, said:

“Hyatt continues to prioritize thoughtful growth in locations that matter most to our guests, World of Hyatt members and customers. We are thrilled to further grow Hyatt’s presence in the great city of San Francisco, which is an important market for Hyatt.

“The renovation of Park Central San Francisco will be truly remarkable, and we look forward to having the hotel join the Hyatt Regency brand to offer a seamless, intuitive experience for guests.”

Earlier this month Hyatt announced plans for its second Regency property in London, located on the redeveloped Olympia London exhibition centre site on Hammersmith Road.

Hyatt to open Regency property in London’s Olympia

hyatt.com