Dubai is open for business and tourism – that’s the message from Emirates, which is running a multi-million dollar global campaign to promote Destination Dubai this winter.

The mega advertising initiative, which showcases Dubai’s diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels.

The airline will also create bespoke pages on so travellers can find the latest information on travel to Dubai, including entry requirements and how they can continue to enjoy indoor and outdoor experiences with health and safety protocols in place.

“With our latest campaign, we aim to reignite the magic of travel and put Dubai foremost in the minds of people around the world seeking a winter getaway,” said Adnan Kazim, Chief Commercial Officer, Emirates.

“Dubai remains one of the most attractive global destinations and we see strong interest and steady growth in bookings to Dubai from across our network and particularly from Europe.”

Emirates has also partnered with Dubai Tourism to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai until February 28, 2021.

Economy Class passengers will receive a free one-night stay at the property, while passengers flying First or Business Class can enjoy two complimentary nights.