Hyatt has unveiled plans to further expand into Europe, with 20 new hotels set to join its portfolio by the end of 2023.
The group already has 63 Hyatt-branded hotels in 22 European countries, with the forthcoming managed and franchised deals set to increase its brand footprint in Europe by over 30 per cent.
Hyatt’s lifestyle brands Andaz, Alila and Hyatt Centric, along with its independent brand The Unbound Collection, make up half of the group’s deals in Europe.
The group will focus on the UK, with plans to nearly double its growth in this market over the next few years, while also bolstering its brand presence in France and Spain due to strong regional demand.
Hyatt will also debut in new locations, with plans for the first Hyatt-branded properties in Cyprus, Helsinki, Malta and Stockholm. The group asserts that the Hyatt Place and Hyatt House brands “remain a strategic priority” with eight additional properties planned across Western Europe through 2023.
Hyatt has opened nine properties in Europe this year, including its first dual-branded property at Paris Charles de Gaulle airport and the Hyatt Regency Sofia in Bulgaria.
Peter Norman, senior vice president real estate and development EAME/SWA at Hyatt, commented:
“Supported by strong brand recognition and demand for the high-quality experiences for which Hyatt is known, we look forward to welcoming guests and World of Hyatt members in these key European destinations. Further, with half of Hyatt’s executed pipeline in Europe consisting of franchise agreements, we are thrilled to collaborate with a number of new, as well as existing, owners to bring these exciting projects to fruition.”
“Because of today’s unprecedented business climate, owners of independent hotels are understandably looking for a reputable brand with strong distribution channels for added support, which makes hotel conversions a big growth driver for Hyatt through our independent collection brands, including The Unbound Collection by Hyatt. At Hyatt, we have always taken a flexible and thoughtful approach to crafting deals that benefit both parties, and now more than ever, the success of that approach is evident. Because Hyatt-branded hotels have not oversaturated many European markets, we continue to intentionally grow our brands in places that matter most to our guests.”
Highlights of the pipeline include:
- The 203-room Park Hyatt London River Thames, which will be the first Park Hyatt hotel in the UK
- The 300-room Grand Hyatt Limassol, Cyprus
- The first Andaz-branded hotel in Portugal with the 232-room Andaz Lisbon, and the first Hyatt-branded hotel in the Czech Republic with the 176-room Andaz Prague
- The first Alila-branded resort in Europe with the 85-room and 27-residences Alila La Gruyère in Switzerland
- The 150-room Hyatt Centric Cambridge, which will be the first Hyatt Centric in the UK
- The 172-room Hyatt Centric hotel in Reykjavik, which will be the first Hyatt-branded hotel in Iceland
- The 224-room Grand Hansa Hotel in Helsinki, Finland – a member of The Unbound Collection
