Jaeger-LeCoultre is enhancing its product experience on Google Search through Augmented Reality (AR), making it the first watchmaking brand to beta-test this feature.

The collaboration is part of a global partnership between Richemont – YNAP Group and Google and aims to boost the luxury group’s digital transformation through technology.

Users can now discover one of Jaeger-LeCoultre’s latest product novelties —the Master Control Chronograph Calendar, in AR directly from Google search results.

When searching for the new Master Control Chronograph Calendar on Google through a mobile device, the new functionality appears in the search result: “View in 3D”. “This functionality enables the users to see the watch at scale, embedded into its environment through a 360° view,” reads an official release by the brand.

The exclusive experience is currently available in all geographic regions.

More Jaeger-LeCoultre products will soon be available with this AR feature in the coming months.

The brand has been constantly enhancing its online shopping experience since April 2020 by launching the AR and 3D features on its website with the introduction of its Master Control Collection.