Accor has launched a new Apartments and Villas portfolio, bringing together 50,000 apartments, villas and chalets from across the group.
The new website at apartmentsandvillas.accor.com lists properties from Accor’s Adagio, Mantra and Hyde Living extended stay brands, as well as privately-owned branded residences including Raffles Residences, Banyan Tree Residences, Delano Residences, Fairmont Residences and SLS Residences.
The site also includes private rentals from Onefinestay, the London-based luxury serviced homes provider which Accor acquired for £117 million in 2016.
Last year Accor reaffirmed its commitment to Onefinestay, the portfolio of which has more than doubled since Accor’s takeover.
Accor currently operates 30 branded residences globally, with another 70 under development, and the group said that “In many instances, purchasers of branded residences elect to make their homes available through a managed rental programme”.
These owners will now see their properties – which are typically co-located with Accor-branded hotels – listed through the Apartments and Villas website.
The group is also steadily expanding its extended stay offering, with Aparthotels Adagio (a joint venture between Accor and the Pierre and Vacances Center Parcs Group) aiming to quadruple its UK portfolio over the next four years.
In a release Accor said:
“The Covid-19 crisis has transformed the way we live, work and travel. Branded Residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, have proven to be very resilient, with an increasingly diverse pipeline and record growth.
“In ten years the sector has grown by 170 per cent and despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences.”
Marriott International recently launched its own Homes and Villas by Marriott International website, which was born out of the group’s Tribute Portfolio Homes pilot.